All essays · 8
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We built a 4-system content engine. Here's the actual stack.
Not a deck. The literal tools, prompts and pipes behind 30 days of content for a D2C brand.
Vaidehi Khuntn8n in production: the 7 nodes we reach for in every pipeline
After 60+ shipped flows, these are the primitives that survive the edge cases.
Tarun ChelumallaVoice-cloning your founder without the uncanny valley
A fingerprint of how a founder actually writes (beats, fillers, asides) beats any "sound like a CEO" prompt every time.
Vaidehi KhuntUGC at machine scale: 800 variants from one source brief
A teardown of the system we used to ship 800 ad-ready UGC pieces in 30 days for a skincare brand.
Vaidehi KhuntWhy we don't offer retainers (and what we ship instead)
Retainers reward bloat. Project-based shipping rewards finished systems. Here's how we structure the work.
Vaidehi KhuntPrompt-as-spec: writing prompts the way engineers write tickets
Inputs. Constraints. Acceptance criteria. The bridge between PMs and AI agents.
Tarun ChelumallaCampaign pipelines that don't break on the third launch
Idempotency, retries, and human-in-the-loop checkpoints. The boring parts that make the magic ship.
Tarun ChelumallaGenAI against the slop: how to tell when output is yours
A short, mean checklist for spotting AI-generic before it ships under your brand.
Vaidehi KhuntOr skip the reading