05 · Content pipeline, beauty and personal care

Mamaearth, Aqualogica, The Derma Co, Dr. Sheth's, Dr. Facts

A content pipeline that produces high-performing generative AI videos at scale, in many languages, for a group of leading beauty and personal care brands.

Content engineMultilingualD2CGenerative videoFive brands

1,000+

content pieces delivered

The challenge

These brands sell across a huge, multilingual market and need a non-stop flow of fresh content. Filming that much video, in that many languages, the traditional way is slow and costly.

What we built

A single content engine feeding all of the brands, turning products and messaging into finished, multilingual video without a film crew.

How it works

01We build content around each brand's products and message.
02The system generates videos using AI, with no shoot required.
03Every piece is produced in multiple languages for a wider audience.
04Strong performers are scaled across each brand's channels.

The impact

A steady supply of ready-to-run video across five brands, in multiple languages, without a traditional production line behind it.

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