02 · Creative automation, advertising

Adkrity

A system that takes an ad from idea to finished creative, with almost no manual design work.

Creative pipelineAd variationsBrand systemPerformance feedback

1,500+

high-performing ads across both brands

The challenge

Every ad started as a manual design job. Someone had to pick the idea, design it, and then hope it performed. It was slow, and the output was capped by how much a design team could produce by hand.

What we built

An automated creative pipeline that moves from concept to finished, high-performing ad, and keeps improving with every round.

How it works

01The system selects the creative concepts most likely to work.
02It designs the ad automatically, applying the brand's look and feel.
03It produces finished ad variations, ready to run.
04Performance data flows back in, so the system keeps making stronger creatives over time.

The impact

Creative production went from a slow, hands-on task to a system that turns out finished ads on demand. This work is part of a combined output of more than 1,500 high-performing ads delivered across Adkrity and Xyxx.

Next case study

Xyxx →

Build something like this →